"[Prior to The New Patient Course] I was doing the same marketing thing that most everybody does. I took food to the front desk and to the doctors and then tried to take the doctors out individually. I did basic external advertising such as an ad/listing in the Yellow Pages and a newspaper article every two weeks regarding some area of physical therapy. I did a few workshops here and there and some public speaking arrangements. I placed various press releases in the newspaper when I attended a course and that sort of thing.

The immediate result of The New Patient Course — new patients! That was it, they started coming in. A lot of the flow was, of course, patients that had been here before but they were kind of “reactivated” and started coming back in for various things. But then doctors obviously started sending new patients more frequently!

I recommend to PT practice owners to certainly do Measurable Solutions’ training, because they will get a real quick return on their investment, there’s no doubt about that."

—Steve Line, PT, OCS, ATC