Prior to coming to Measurable Solutions for The New Patient Course, we didn’t do any marketing. I saw one of their “Out the Wazoo” postcards and just laughed and thought that’s really corny. But I kept seeing the message over and over and finally called them. I asked for some references and they gave me a couple of people who had gone through their program.

After talking to their references, my wife and I decided to at least find out what it is all about. So I thought “What the heck?” and signed up for The New Patient Course. After first half day of The New Patient Course we realized that we were going to end up doing more with Measurable Solutions.All their other clients that had gone through their program had been successful.

I remember going to lunch with one of their clients, and along with everything else, the one thing that stood out for me was that he was just so enthusiastic about Measurable Solutions and what they had done for him. That helped us feel more confident as practice owners.

After we took The New Patient Course we started getting ourselves known. Measurable Solutions helped us with a tailor-made New Patient Course program for practices that haven’t even opened their doors yet. We promoted our practice within the community -- just to let the community know we even exist.

It was kind of a whirlwind. We were totally a new business and hadn’t seen any patients at all yet as practice owners. I did The New Patient Course, came home on Sunday and we opened our clinic on Monday. Our number of new patients has gradually risen ever since we have been doing this program. I think we felt a little bit of a delayed effect before we started seeing a rise in the numbers, which wasn’t terrible as it took a while to get ourselves known in the community.

We started getting referrals and then it really started going up even more. There was a bit of a lag but it was it was all worth it. We had seven patients the first week. One month after we opened, we hit 30 patient visits a week and have been experiencing steady growth since we opened our doors. We’ve hit over 150 patients a week twice now. In the last 12 weeks we’ve averaged 140 visits a week!

I would tell other practice owners who are thinking about starting with Measurable Solutions that I cannot imagine not having this information. They provide a framework to develop a whole organization, the whole clinic and then to grow. I just don’t see how you can not have all of this information in place and survive.

It is nice to see that Measurable Solutions uses all the information they teach us. It is apparent in their growth that they are practicing what they teach. Everyone at Measurable Solutions practices what they teach and that contributes to their growth and the growth of the companies they teach to use this information.

We have seen success! That would be with more new patients, more patient visits, and improved teamwork in the clinic. Measurable Solutions helped us and really pushed us to the next level. They had us confront areas that we weren’t seeing that was a problem. So they were helping us meet those problems head on, confront them and take care of business.

You think your whole being is being a therapist. Treating all these people and thinking “well, I’m doing that and people are coming in the door so I don’t really need to do all that executive stuff and I don’t have time to because I treat people.” Well the truth is if you have the goal to expand, you’ve got to make some time to do that executive stuff, including marketing. You have to do it or you’re not going to grow and do what you want to do. We found out by doing it!

Our plans are to double the size of our patient volume right now, and have the clinic running totally independently without us. Then we’ll see, expand further or take some vacations. We want to spend more time with our family. That is one of the main reasons we are doing all this.

– Rex Holden, MSPT and Jill Holden, MSPT