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Physical Therapy Marketing
 
   

RESULTS

We have as a practice more than doubled our patient visits within a 9 month time period.

Our practice is in a competitive market where there are lots of physical therapy facilities in our area. Before we did The New Patient Course when we had time, we would try to get out in front of the doctors but found that we were hindered by front office staff.

We did The New Patient Course for our OT practice and then added a new location for physical therapy in January, and have as a practice more than doubled our patient visits within a 9 month time period. Immediately upon implementing The New Patient Course, I was excited to hear that one particular referral source was very enthusiastic about our method of getting the word out about the services we provide. He made a point of mentioning it to me and as a result sent us several referrals whereas in the past this would have never had occurred with face-to-face marketing. We have had referrals come from doctors that we have never even heard of! The New Patient Course provides a unique method of showing the doctor that you are his PT of choice and hands down you provide the best service. In a competitive market, this is very important. The New Patient Course gives you consistent results so there is no drop in patient visits.

-- Lisa Harris, OTR and Amy Rohsner, PT, ATC



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